@MSN.com: The licensing & merchandising arm of Zapak, Zapak Games, has come up with official ICC World Cup 2011 game in India. It launched the game with 25,000 units across India. As a response to the increasing demand for the product, the company plans to add 25,000 more units at all leading stores across India.
In Feb 2010, UTV Indiagames also launched a new series of Cricket WorldCup Fever.
Thus the World Cup can be seen as a good opportunity to increase business and scale up revenues.